social media

My house got broken into, and all I got was this lousy irrational fear of online strangers

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I share a lot and I share it instantly through all my different social media platforms.

But ever since my house got broken into, I’m a lot more conscious of who might be watching…

In fact, the day my house was broken into I shared this image on Instagram:

Essentially I told everyone that I was not home.

Now I’m not saying that the person who broke into my house follows me on Instagram, in fact I’m confident they don’t, but it did make me consider the security around sharing certain things instantly. I only ever share my current location if I’m in a public place, and never tag myself at home. But now, I’m don’t even want to do this!

I’m scared that someone will put the pieces together and break into my house.

A few days after the break in, I purchased an item of Gumtree. And as soon as I arranged the drop off I got terrified. I was so nervous it was someone casing my house.

It was just a little old lady with a ute, but I sure did make my husband go greet her!

I’ve never had any fear around the use of gumtree and picking up items. I love digital apps, I love Gumtree, eBay, air tasker, air BnB, uber ect. I love sharing moments, thoughts and photos instantly online. I love seeing what my peers online are doing and I love seeing it as they do it.

I practice safe online security, yet I’ve never been too over overly cautious. As I always say to my son, be safe not scared. 

But now, I’m a bit scared. I hope it doesn’t last forever, but I think it might take a little while to get my mojo back.

Gosh, I hope it doesn’t a take too long!

Have you had an event shake your passion for this beautiful, instant, open, online world? And what did you do to overcome it?

7 ways my first job was just like my first love

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I know I’m where I am supposed to be. I’ve dreamt of being exactly where I am my entire life, and most days I can’t actually believe I’ve made it. But no matter how in love I am, I can’t help but think back to my first.

And no, I’m talking talking about my first boyfriend, I’m actually talking about my first job.

But you’re right, the two are very similar. So here’s my list of 7 ways my first job was just like my first love:


1. The first day nerves. I wore a brand new outfit, I had my nails done and my hair perfect, I’d read over my uni notes to prepare and I arrived half an hour early (but waited in the car park until 5 minutes before). And when I got there my boss was running late and I had to clear my own desk! Kinda like my first date…

2. I tried so hard to impress it. Seriously, I bent over backward. I worked overtime and never took TOIL. And when it was a jerk to me, I’d try ever HARDER to impress it. Yup, I was definitely after approval with my first love too. 

3. We never talked about it. I never asked my boss for feedback, I figured if they had something they needed to tell me- they would just tell me. I also thought they would just know when I had a problem… I have since learnt to talk about it. Communication was not high on the agenda in my first relationship either…

4. I thought I’d be there forever. I seriously never saw myself working anywhere else, even though everyone told me it wouldn’t last forever… Am I right?

5. I talked about it ALL the time. I really thought it was super interesting and EVERYONE wanted to know about everything we did there. Snore… All my friends knew every disgusting detail of my first job AND my first love. Sorry gang!

6. Resigning broke my heart. Even though I knew I’d outgrown it, and it didn’t make me happy anymore, I still felt like I owed it so much. I also played the whole, it’s not you it’s me card. But it was definitely them! I used the same line on my first boyfriend too, and again it was definitely him!

7. I learnt a lot! Although it sounds like a pretty average experience, I actually look back on my first job with a lot of fondness. I learnt so much there, and not just about the job but also about myself and what I deserve in a workplace and how I should be treated. I have never looked back on it with regret, because it really is a big part of the gal I am today. Just replace job with love and that about sums it up.

And that, folks, is how my first job was just like my first love. What about you, do you have any comparisons I might have missed?

How I get paid to ‘Facebook’ all day… 

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I always knew I was going to be a writer.

What I didn’t know, is that I would one day get paid to write content for social media!  

And I couldn’t be happier!

I often get asked how I got a permanent role in Social Media. I didn’t just fall into the social media game. It’s been a mix of hard work, good luck and some fantastic mentors.

So, here’s how I became a social media manager:

Goal: I always wanted to be a writer, originally I thought I would be a journalist. But after my first semester at uni I learnt that the type of journalist I wanted to be no longer existed, (if it ever really did) so I set my sights on getting into a not-for-profit as a communications officer.

This goal would shift again about 6 months into my first real job when I decided I had to get into the digital game.

Study: I have a Bachelor of Arts (Journalism) with a minor in PR. Not only does this look great on my resume, I actually learnt a lot here.

I did my degree through Monash University as an off campus student, so it was manageable with my son and work.

Experience: The first thing any organisation wants to hear is about your degree. The second thing they want to know is about your experience.

Now, there are HEAPS of ways you can get experience in the digital world.

I built my online personal profile. Twitter, Instagram and LinkedIn are the key three. I also have Facebook, but I keep this one for personal use more than anything and Google+ for SEO optimisation.

I started a blog. I was reading over my first blog recently, and boy you can really see how much my skills improve in a matter of months. I learnt so much about writing for web by monitoring my stats and by reading my peers.

I worked for free. When I was still in uni, I started volunteering at a local radio station, and I seriously hit the jackpot. I was lucky enough to find my mentor with whom I learnt so much. She also was a glowing reference on my resume for my past two jobs. I worked my butt off for that lil’ station and I actually feel like I owe my career to it.

I also freelanced for an online news site that pays $1 per thousand views. Needless to say I didn’t make a bundle but again, I learnt a lot, and it looked good on the resume.

And in my spare time I reached out to other bloggers in my area and worked with them where I could.

And when it came to applying for my first job, I cast my net! My first paid job was NOT in online communications. It actually started in events and I would work extra hard on my role so that I had enough time to work with the IT Manager. I also worked with the Social Media manager to implement social media plans for the events I worked on. By the time I left there, my roles included social media strategies, CMS administrator, photography & filmography, digital email marketing and much more. And whilst I learnt many skills in my time here, the most valuable skill I learnt was internal communicatons- because as a social media manager you are the digital voice of your organisation and the ability to know about all the different things happening in your organisation is crucial!

Resume: I remember when I decided to leave my first job. Primarily, I really wanted a job in digital communications. I knew I had the skills and the experience- but I had to show them that! I decided to pay a HR professional to tailor my CV for the job I wanted.

Well, it worked because I only applied for two jobs and I got a call back from both. I could only make an interview for one of the roles, and a year and a half later they are still ‘paying me to Facebook!*’

Stay in the game: okay, so I’ve scored my dream job and I am a Web and eCommunications Coordinator for a not-for-profit organisation- but it doesn’t stop there.

Digital media, and in particular social media, is forever developing. In order to stay at the top of my game, and not only work in- but to truly understand- social media I am always keeping my ear to the ground. I find myself reading 3-4 social media blogs per night and connecting with my peers via social media. Social media is never to going to remain dormant, and nor can any successfully social media manager.

How did you find yourself working in digital media? Any tips or experiences you’d like to share?

*P.S. In reality less than 10% of my time is spent on actually spent on Facebook!

How often do you post on Facebook?

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Thanks to Timehop, I’ve recently been reminded of the days that I used to share everything on Facebook.  And I do mean everything.

For example, on this day five years ago I managed to avoid a hang over from the previous nights antics. I also ‘had’ to go shoe shopping.

Yup, riveting stuff, pretty sure my friends on Facebook were stoked to read those updates.

It made me question, how often should I post on Facebook?

If you ask Hubspot, they’ll tell you that dependsAnd I’m sorry to say, they’re right!

In fact, their latest benchmark data found that unless you have over 10, 000 followers on Facebook there is actually a decrease in interaction when you post more frequently.

Companies with less than 10,000 followers that post more than 60 times a month receive 60% fewer clicks per post than those companies that post 5 or fewer times a month. 

And with the new algorithms, it’s no wonder. Facebook has been working really hard to prioritise content shared by friends over content shared by pages. Forbes explains some of those changes here.

Which is great for users, except for, you know, those pesky ads. But I guess by now we all know that if we are not paying for a product, we are the product.

So what does that mean for you? And how can you make your post show up, and stay, on your followers Newsfeed?

It’s pretty simple, stay interesting! Yup, it’s not about how much you post, it’s about what you post. Content is everything.

You know your followers. You know what they want to see. *Spoilers* it’s not every.single.thing you have to do that day.

But incase you are hard up for ideas, here’s bufferapp’s The Anatomy of a Perfect Facebook Post

A perfect Facebook post:

  1. is a link
  2. is brief—40 characters or fewer, if you can swing it
  3. gets published at non-peak times
  4. follows other posts on a regular schedule
  5. timely and newsworthy

So how often do you post on Facebook, and more importantly, what do you post on Facebook?

Woolworths: the Fresh fail.

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Have you logged into your Facebook or Twitter today? If you have, chances are you will have already seen this,

Woolworths the Anzac day fail

Yup. Woolworths.

As a wife of a current serving member of the ADF and a granddaughter of a past serving member, I have a conflict of interest to disclose.

But then, as a citizen of Australia and an individual who enjoys the freedoms that we, as Australians get to enjoy every single day, don’t we all have a conflict of interest to disclose…

Anyway, I digress.

So, what went wrong?

They only made one mistake, a mistake that if it hadn’t been over looked it would have stopped the campaign dead in its tracks.

They failed to do their research. Research is such an integral device as a PR professional.

“No matter what kind of PR activity you’re involved in, research will be at the core of it” [i]

You need to know your audience, sure, but more than that. You need to understand how your content relates to your audience, in this case- the Australian public.

“Content is the currency for building social relationships that can boost earned media.” [ii]

The content of this campaign is something every Australian is familiar with, and that most are somewhat invested in.

If you were the google the term “Use of the word Anzac” the first item, an Anzac centenary page, states:

“In 1921, Protection of Word ‘Anzac’ Regulations were put in place to protect the word ‘Anzac’ from inappropriate use. It is not permissible to use the word ‘Anzac’ in connection with any trade, business, private residence, boat, vehicle or charitable or other institution, or any building, without the authority of the Minister for Veterans’ Affairs.” [iii]

Secondly, their call to have people share their Anzac stories and images was just another example of how little research was conducted. I mean had none of the comms team even attended an Anzac Day ceremony?

Seriously guys, if we have learnt anything today it is that research is key.

“We can argue that as much as three quarters of the public relations process is based on research.”[iv]

Whilst taking it down and apologising immediately was the right course of action, it never should have gone out in the first place. (And sorry Woollies, ain’t no in buying that it wasn’t intentional promotion nonsense!)

So, what do you think of the Woolworths Anzac Day campaign?




An open letter about Belle Gibson

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I’m going to put a question to you. It’s not a comfortable question, and one that I don’t like to ask. But I’m going to do it anyway.

If Belle Gibson took her own life, could you say 100% that you had nothing to do with it?

I can’t.

Powerful words

Like most of you, I have been disgusted by the acts she is accused of. I have shared articles on Facebook and I have even liked the Facebook page ‘exposing Belle Gibson.’

But it was not until yesterday that I read this and realised that we have gone too far.

“Former classmate Meg Weier said that Ms Gibson was quite strange.” Taken from the dailymail, UK.

Well, fuck me, she must be guilty!

We have clearly run out of things to say about this issue, but we’re finding something to say anyway.

It got me thinking back to Charlotte Dawson, and her suicide that many believe was caused by cyber bullying. After she died we talked a bit about cyber bullying, but then we just kinda moved on. Did we not learn anything?

You see I was bullied as a kid and it sucked! Like, really sucked. Like, yes- I did think it would be easier if I didn’t have to get up the next day- sucked.

But I would go home, or hang out with my friends on weekends and escape my bullies. I didn’t have to worry about them. They weren’t in my house; they didn’t enter my personal space. So I got through it with the support of my friends and family.

Cyberbullying vs Bullying

Ms Gibson’s bullies are in her home. They are on her phone, her tv, her computer. She really can’t escape it. Her mental health must be absolutely on the edge.

Sure, she may not have cancer like she claimed, she may not have the scans to prove her illness, but just look at the facts here guys—anyone who has gone through what she went through, what she has put herself through, is clearly very unwell.

I get that people are angry; I understand that Ms Gibson may have actually made a lot of people really unwell. You know what, I’m a bit angry too.

But I am going to take a different path. I am going to advocate for her safety and the safety of her child. I am going to offer my support to Belle Gibson, a young girl whose mental health must be very frail.

And I get that you can’t advocate with me, and that’s fine. But let’s stop the cyber bullying before it’s too late.

With love,

Cassandra J.

Have you Googled yourself lately?

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Have you googled yourself lately? I have, and what I found was terrifying!

It was my Myspace page – complete with 16 year old me, mirror shots with the exposure so high I didn’t have a nose and quotes like “I live for now” and “music is my life”.

Boy, have I changed!

Okay, so this experience was actually a couple of years ago, and since then I have enhanced my personal online presence quite a bit. When you google me now, here’s what you’ll find:

Google yourself

Not bad, hey?

So why is it so important to keep an eye on your online profile?

“Your name is your reputation in the modern world and there’s no faster way to find out about someone than to Google someone.” [i]

And it may not be a rouge Myspace account from the early noughties, it might be a photograph shared by a friend or a tweet you’ve been tagged in. If your name is attached to it, google will find it.

Why is that? Well Google used to use something called metadata to assist with its search ranking—but now SEO is all about social media. Essentially, google want the most interesting and relevant data to show up first in its searches.  It now factors in your presence on social media, and of course Google + gets priority in the SEO game.

“Take 10 minutes each day to spend on your brand’s Google+ page, whether it’s to post something on your business profile, or posting your content into Google+ communities. Be sure to post the content you want to be ranking for on Google+ to prove to Google that you are worthy of positioning high in their search engine.” [ii]

So how do you avoid that risky stuff getting online? The truth? You can’t! For me, it’s all about monitoring, and knowing my audience. If I put out something that I consider a risk—boy do I monitor the heck out of it.

And I take control of my online reputation. The picture on the right hand side of my google search is from my Google account, everyone should have one. I also watch what people share of me, and keep a close eye on security settings. I have different content for different security levels, for example my personal Facebook is on the highest of security settings so I can share the juicy stuff, but my Blog’s Facebook is open to everyone—so that one gets the fluff!

For more tips on monitoring you online presence, Google have a few handy tips here.